#WalkInMyShoes In Action
#WalkInMyShoes invited the public to step into the shoes of those affected, for a firsthand insight into the life-altering physical and emotional realities of the condition through interactive booths and simulation experiences in corporate parks, malls, and public spaces, creating high-impact touchpoints where citizens could feel, know, understand and momentarily live the MS experience.
#WalkInMyShoes invited the public to step into the shoes of those affected, for a firsthand insight into the life-altering physical and emotional realities of the condition through interactive booths and simulation experiences in corporate parks, malls, and public spaces, creating high-impact touchpoints where citizens could feel, know, understand and momentarily live the MS experience.
Still Running Strong!
Lending A Powerful Voice at India MS Day 2026
Organised by the Multiple Sclerosis Society of India every February, India MS Day shines a light on the people behind MS—their strength, their stories, and their quiet, everyday courage.
This year, #WalkInMyShoes proudly partnered with the Delhi Chapter of MSSI to bring this spirit to life. At Dilli Haat, the campaign came alive as a powerful, on-ground expression of making the invisible visible. Through campaign caps, informational leaflets, and engaging selfie props, MS warriors and caregivers sparked meaningful conversations and captured moments of strength and solidarity. Together, these elements went beyond creating presence in a high-footfall public space—they fostered awareness, humanised an invisible condition, and invited empathy from the larger community.
Navigating MS Together- with Rotary Action Group Against Multiple Sclerosis (RAGAMS)
Held in January 2026 at the Rotary House of Friendship, Bengaluru, the event brought the #WalkInMyShoes experience alive by immersing senior government officials, disability experts and clinicians into the everyday challenges of people living with MS—driving informed dialogue, policy intent and collective action to strengthen MS care in India.
A Special Mention at ICTRIMS 2025
At ICTRIMS, the annual meeting of the Autoimmune Subsection of the Indian Academy of Neurology, #WalkInMyShoes took centre stage. Dr Anshu Rohtagi publicly acknowledged the campaign for building empathy and awareness around MS, calling such initiatives essential to break stigma and drive meaningful change in MS care in India.
#Walkinmyshoes in action at a glance
Leading media, influencers and content creators also joined the movement, using their authentic voices to spread the word
Together with the Multiple Sclerosis Society of India (MSSI), Roche was able to inspire empathy and ignite action- transforming the campaign into a poignant movement where invisible struggles of MS were brought forward into vivid public consciousness.
