#WalkInMyShoes In Action
#WalkInMyShoes has officially concluded—but the journey has just begun!
The campaign invited the public to step into the shoes of those affected, for a firsthand insight into the life-altering physical and emotional realities of the condition through interactive booths and simulation experiences in corporate parks, malls, and public spaces, creating high-impact touchpoints where citizens could feel, know, understand and momentarily live the MS experience.
#WalkInMyShoes has officially concluded—but the journey has just begun!
The campaign invited the public to step into the shoes of those affected, for a firsthand insight into the life-altering physical and emotional realities of the condition through interactive booths and simulation experiences in corporate parks, malls, and public spaces, creating high-impact touchpoints where citizens could feel, know, understand and momentarily live the MS experience.
Leading media, influencers and content creators also joined the movement, using their authentic voices to spread the word
Together with the Multiple Sclerosis Society of India (MSSI), Roche was able to inspire empathy and ignite action- transforming the campaign into a poignant movement where invisible struggles of MS were brought forward into vivid public consciousness.
